3 Critical Steps Necessary To Take a New Product From Concept to the Shelves

3 Critical Steps Necessary To Take a New Product From Concept to the Shelves


If you have an idea for a new product that you believe would succeed, then you probably know that an idea alone won’t go very far. You have to put countless hours of effort into developing it into a real-world product. Following these steps will help you get started on the right foot.

1.Develop a Solid Business Plan

A good business plan is not a once and done document. It is a roadmap for your business to follow and, just like any good set of directions, it should be referred to and followed throughout the journey. In addition to your business concept and a basic budget outline, you should also include components such as:

  • The management team
  • Business structure
  • Funding sources
  • Results from market research

2.Find Reputable Vendors

This can be worked out after the initial business planning stage, but keep in mind that the vendors you choose will directly affect your overall costs. That certainly doesn’t mean you should choose the lowest cost option every time. In fact, if you are targeting a high-end market, you will likely want to invest in suppliers that can consistently deliver the highest quality components for your products. Think about packaging, too. Some plastic bottle packaging suppliers offer customizable options so you can set your products apart from the competition.

3.Institute a Comprehensive Marketing Strategy

The market research you did during initial planning will be a key component in how you choose to market your products. Start by determining who you want to appeal to. That will significantly impact how a marketing plan develops.

Since more people are searching for goods and services online, a comprehensive digital strategy is often a cost-effective way to share information about a new business or product. Utilizing content marketing and SEO strategies can drive traffic to the company’s digital assets. Optimizing them for mobile use will make the experience more user-friendly.

There is a lot of work involved in taking a new business idea to fruition. Following the necessary steps can help break the process down and make it more manageable.

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